Film Pop! has just launched to help independent filmmakers. We specialize in new media, social media and digital media promotion and support for independent films. 

What can we do for you and your film project? We will help you reach out and build your fan base, generate buzz and create demand. As your efforts begin to “go viral” across social platforms, driven by your growing network, your film also rises to the top in awareness. This makes it possible to get your film distributed locally and as your campaign grows, nationally.

Independent films operate on a tight budget, and knowing how to maximize your PR and marketing spend using social, digital and new media techniques is vital to your success. The goal of any multi media campaign using these new tools is to reduce or eliminate your need for excessive spending on traditional, dying methods of advertising and promotion. 

Think of how fans drive the success of cult classics, like Rocky Horror Picture Show. That movie has had ongoing buzz, a loyal fan base, and a sense of involvement and community for decades. Now that social media is on the scene, its fans have adopted the tools with open arms, creating a resurgence of RHPS parties, showings and merchandise opportunities for the film all over again. Now imagine if the filmmakers had had those tools and known how to tap into that groundswell of fan involvement and sense of ownership and community from the start. Think of the possibilities for applying this to your project now that these tools are being embraced by the general population thanks to good mainstream press and the use of stars like Ashton Kutcher and Oprah Winfrey.

Half the battle is knowing how to choose tools appropriate to your film and audience, and how to leverage them in an effective way. That’s where we come in. Film Pop! is here to help you navigate the 600 plus tools available on all digital, social and new media platforms and develop effective, scalable strategies to use them to get your film a fan base, even while it is still in development.

Film Pop! was co-founded by Amy Greenlaw and Leslie Poston. Amy brings almost 20 years of video production and film support experience to the table, while Leslie has the writing, marketing and new media background to complete the Film Pop! package. Leslie is also the founder of Uptown Uncorked social media and business development consultancy and the co author of Twitter for Dummies, and Amy is a national speaker on the film industry and video production, as well as a social media maven in her own right.