Chase Bailey, Leslie Poston, Amy Greenlaw at NHFF 2009 on film marketing for the indie filmmaker:

note: video compressed to iPhone size – full size, HD video available on request

From the article, by Manohla Dargis:
“It is time to blow the whole thing up.” In September 1960, when those words were lobbed at the world by a New York-centric, off-Hollywood circle of malcontents called the New American Cinema Group, there was no mistaking their radical urgency. Given the cold war times — one of the [...]

We’ve been singing the gospel of DIY Film Marketing at Film POP! since day one, and love seeing the wave catching on. Two people who have been just as passionate and vocal about the DIY bootstrap concepts in film marketing as well, Jon Reiss and Ted Hope, are doing some great things to get their [...]

We’re bringing our DIY Indie Film Marketing Workshop series to New York City in March 2010! We’ll be holding it at the NYC Indie Film Finance Conference on March 26 and 27, 2010, and you can sign up for the Film POP! Workshop at a discounted conference rate here.
Even if you have attended the [...]

I thought I’d throw the slides up from our most recent DIY Indie Film Marketing Workshop. Each workshop will have a new set of slides with completely new, relevant and timely information, custom fitted to the attendees. You can demand this workshop in your town on the half day indie marketing workshop page here. [...]

So often I get filmmakers, actors and others in the industry (and in the music industry) who tell me they haven’t started adding online tools to their film arsenal because the tools change so fast they don’t know what to invest in. It’s easy to get overwhelmed by the tools and lose sight of [...]

Workshop: Indie Film Marketing On A Shoestring

In today’s rapidly changing film world, finding and engaging each film’s audience online and offline is imperative. Gone are the days when filmmakers could depend on a studio to do their marketing for them. Filmmakers are true artists, sometimes getting lost in their artistic vision and forgetting to save [...]

Amy and I are trying something new. We love films of all kinds, so we thought we get together once in a while and talk about what we’re watching as Film POP! TV. We’re both pretty busy, so episodes will be “as we can”. We hope you enjoy it!
We’re reviewing “They Way We Get By” [...]

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Read more about the workshop by clicking this link.

This is part one of a series on distribution.
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The biggest question for many filmmakers working outside of the studio system (and more recently, even for those working within it) has been how to distribute their film and have it make money. Traditionally, getting your film full box office distribution has been a challenge if you [...]